Small Business Tips
Greetings Home Furnishings Business Owners!
A Tip for You Prior to the 2017 International Home Furnishings Market in High Point.
Take a few risks in buying this year. Yes…step out of your conventional buying box. Then head home and start to work on your targeted advertising so that you can find the consumers you are seeking for what you bought. The way to do this is to use programmatic “real time” advertising as it is more effective in targeting the right people at the right time. Conventional Print Advertising Media such as magazines, billboards and newspapers circulate your message but to a lot of consumers who may or may not be interested in what you are offering. As a result, it is far less effective.
Using programmatic advertising involves medial buying in real time at auction and will benefit you in identifying those who are actually seeking what you have to offer!